I’m taking it back old school today, so be prepared.

Those of us in marketing, communications, journalism, etc. will all talk ad nauseam about the content tools one needs to succeed. They vary by position and industry, but in today’s world, most content tool talk is of the digital variety.

Conversations can last a lot longer than you’d think when it comes to which project management software you use, and that’s before any writing takes place. Then, you might shift to tips on how to write a...