When I began my freelance content creator career I had just come off a long stint in marketing. For 15 years I worked in an environment where the message mattered most and the more concisely you could present that message the better. For a long time, SEO didn’t exist, and neither did social media, so the focus was print. There was no algorithm to write for, and no length restrictions other than how big the print piece was.

As I left the marketing world, writing for the Web was becoming more...