This month marks two-and-a-half years for my freelancing career. Thankfully, it continues to provide enough work for me to feel relevant in the ever-changing world of content creation. The majority of my assignments, these days, are for blogs. This isn’t how it started out. The first months as a freelancer, I did some blog content, but most of the focus was on catalog copy, email copy and long-form online content. Today, I have about six regular clients — all asking for blogs.

Not everyone...