Perusing the internet, reading through your favorite blogs, a style pattern may emerge — headline, intro, series of subheads with 1-2 paragraphs under each, a few bullet points, conclusion. There’s a reason for this format, as formulaic as it may be. Crafted with the right words, in the right format, your blog post is more likely to get read, thanks to SEO.

Search engine optimization (SEO) works when relevant words are woven into your content. This includes word placement as much as word...