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21 posts tagged with "marketing"

Getting paid as a freelancer

November 14, 2018

Getting paid when you’re a freelancer is quite the process. Not only is every client different when it comes to how they pay, when they pay, when you can invoice, etc, but it’s up to you to keep track of all the requirements in order to submit invoices properly. Even then, sending in an invoice with a deadline for payment does not guarantee you’ll get paid on time.

Actually getting paid as a freelancer is a three-step process. You need to keep track of everything, send invoices in correctly...

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The soft skills of a successful professional

July 12, 2017

There are three key elements in my professional life that I credit for my continued success as a marketer and content creator. Not only do they help me do my job well, but they enhance my value when working with a team. This may sound like common sense, but you’d be surprised how hard these skills are for some to master. This is what works for me: time management, multitasking, and staying organized.

I figured most of this out while working from home over the last 11 years, as my titles...

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The changing art of the interview

May 20, 2020

Even before we found ourselves sheltering in place and spending way too much time at home, interacting with potential employers was changing. The last time I went for a proper interview, almost 20 years ago, it took almost half a day. I met with three different people, each in their own office. It was like running a marathon. I was exhausted by the time I walked into the elevator to leave.

The rigorous interview process was there because, back then, all potential employers had to get to...

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The Perks of a Career in Communications

April 21, 2021

When I began thinking about my career, way back when, I had very specific ideas. I was going to study journalism, but not become a newspaper reporter. I’d take a few extra classes in layout and design, and land a cushy job writing features, or doing layout for a glossy magazine. I had my eye on something edgy for a while, but shifted to more high-brow pursuits when it came time to actually look for a job.

In reality, this is not how my career started at all, nor have I ever worked for a...

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Is Journalism a Dying Art?

May 19, 2021

To be fair, before I even start this piece, I want to say that these are just my opinions on the industry as a whole. They’re based on my observations and interpretations only. Thanks.

Prepare yourselves, I’m about to sound old…

Back in my day, studying communications was different. While I was in college, we were still years away from the first Facebook post, and social media didn’t even factor into a communications plan. There were’t even communications departments at companies, and I...

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