This is not a heavily researched timeline of how content has been used professionally, but rather my own perspective. Having been in marketing, in one capacity or another, for over 15 years, I’ve seen so many things change as technology has enabled messaging to reach an audience in more unique and immediate ways. I feel as if my time in marketing has fallen during a huge turning point, enabling me to see how we used to do it, how we tried to keep up, and what it has become today. In sharing...

Getting paid when you’re a freelancer is quite the process. Not only is every client different when it comes to how they pay, when they pay, when you can invoice, etc, but it’s up to you to keep track of all the requirements in order to submit invoices properly. Even then, sending in an invoice with a deadline for payment does not guarantee you’ll get paid on time.

Actually getting paid as a freelancer is a three-step process. You need to keep track of everything, send invoices in correctly...

Updated January 13, 2020

Having been steadily freelancing for almost three years now, it’s becoming apparent to me how important it is to maintain your professional network. From frequent direct contact with individuals when it makes sense, to simply staying visible in ways your network can easily see, you should never feel so comfortable in the work you do have that you neglect your network. You never know when you’ll need them again, especially if, like me, you call yourself a freelancer....

There are three key elements in my professional life that I credit for my continued success as a marketer and content creator. Not only do they help me do my job well, but they enhance my value when working with a team. This may sound like common sense, but you’d be surprised how hard these skills are for some to master. This is what works for me: time management, multitasking, and staying organized.

I figured most of this out while working from home over the last 11 years, as my titles...

Even before we found ourselves sheltering in place and spending way too much time at home, interacting with potential employers was changing. The last time I went for a proper interview, almost 20 years ago, it took almost half a day. I met with three different people, each in their own office. It was like running a marathon. I was exhausted by the time I walked into the elevator to leave.

The rigorous interview process was there because, back then, all potential employers had to get to...