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Don’t Forget About Internal Links When Writing

November 16, 2022

Working with clients of all shapes and sizes, I constantly write to different sets of requirements. Some clients focus on word count, others on topic relevance. Some provide keywords and take advantage of optimization strategies, while others just want to get particular information out there.

Regardless of the goal of a piece, regardless of whether a client asks you to do this, you should always try to incorporate internal links from that business into your copy. These can be older blog...

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Is It Okay to Repurpose Content?

October 19, 2022

Being a content creator today is weird. There are things you can do, as a writer today, that would have never happened twenty+ years ago when I was learning how to be a writer. How you research content is different (thanks Google) and how you use content is different. It’s even okay to re-use content, if you do it right.

Coming up in this business, originality meant everything. When you wanted to say something that someone else already said, you found someone to quote on the subject to keep...

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Working with AI as a Writer

September 22, 2022

This may sound a little dubious. Why would a writer need artificial intelligence? Isn’t the writer’s intelligence enough to get the content done? Well, yes, but what a writer can’t do automatically is improve the chances that the content they write gets read. That’s where AI can come in and be somewhat helpful.

Not always the case, the change in where content goes has really led to a need for a writer’s brain to work alongside a computer’s. After all, content spends more time online than in...

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Is the Conclusion Really Forgone?

August 17, 2022

This may be the ‘older’ writer in me, but I have to devote this entire blog to conclusions. They seem to be missing in so much writing today and I lament their exit.

I’ve loved wrapping up a writing piece with a beautiful conclusion since we covered the 5-paragraph essay form in school. If you have an introduction, there must be a conclusion. So, why do I feel like I’m the only one writing one?

This issue came to my attention during a recent project where I was refreshing old content for a...

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Hiring Freelancers When You’re A Freelancer

July 21, 2022

It happens. Sometimes you’re hired for a project that is simply too big to do on your own. Then, you become a freelancer in need of freelancers.

Although you found a client willing to work with you based on your credentials, the moment you become the intermediary, everything changes. Now, it’s up to you to find someone you think is qualified not only to work for you, but to work on this specific project.

How do you set yourself up as a freelancer managing freelancers when the client is...

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