Blog

The Art of Making Content Short and Sweet

February 24, 2019

Writing assignments often make their best impact in a succinct form. I struggle with this at times, so have crafted a process which helps me limit my wordiness.

Begin with a brain dump

The data/information collection stage is really where I allow myself the practice of TMI (too much information.) I begin each writing assignment by taking copious notes. Whether from interviews, internet searches, or even personal knowledge, it all gets written down. I make sure to keep my notes organized to...

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Finding Inspiration as a Writer

January 16, 2019

I feel lucky as a content writer that I’m constantly surrounded by the written work of others to seek inspiration. As an avid reader, books are my best source for motivation both to learn what other writing styles appeal to me and to keep me working when I’m lacking enthusiasm to be productive. Reading something new and powerful is the best driving force to get back to my keyboard, creating content for both clients and for myself.

Find inspiration by writing about what you love

Another way...

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Getting paid as a freelancer

November 14, 2018

Getting paid when you’re a freelancer is quite the process. Not only is every client different when it comes to how they pay, when they pay, when you can invoice, etc, but it’s up to you to keep track of all the requirements in order to submit invoices properly. Even then, sending in an invoice with a deadline for payment does not guarantee you’ll get paid on time.

Actually getting paid as a freelancer is a three-step process. You need to keep track of everything, send invoices in correctly...

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The evolution of content

October 18, 2018

This is not a heavily researched timeline of how content has been used professionally, but rather my own perspective. Having been in marketing, in one capacity or another, for over 15 years, I’ve seen so many things change as technology has enabled messaging to reach an audience in more unique and immediate ways. I feel as if my time in marketing has fallen during a huge turning point, enabling me to see how we used to do it, how we tried to keep up, and what it has become today. In sharing...

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Am I ready to shift to a freelance career?

September 18, 2018

I kind of had an inking that full-time work was becoming too much for me even before losing my corporate job. I’d get to the end of my eight-hour day exhausted, not able to fully invest in spending time with my family in the evenings. It got frustrating, and I wasn’t sure exactly what to do about it until the universe gave me helping hand - I lost my job.

It had been an ideal set-up since I worked full-time from home. I could pick up my kids from school or run out to meet the bus, and I had...

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