The evolution of content

October 18, 2018

This is not a heavily researched timeline of how content has been used professionally, but rather my own perspective. Having been in marketing, in one capacity or another, for over 15 years, I’ve seen so many things change as technology has enabled messaging to reach an audience in more unique and immediate ways. I feel as if my time in marketing has fallen during a huge turning point, enabling me to see how we used to do it, how we tried to keep up, and what it has become today. In sharing...

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Am I ready to shift to a freelance career?

September 18, 2018

I kind of had an inking that full-time work was becoming too much for me even before losing my corporate job. I’d get to the end of my eight-hour day exhausted, not able to fully invest in spending time with my family in the evenings. It got frustrating, and I wasn’t sure exactly what to do about it until the universe gave me helping hand - I lost my job.

It had been an ideal set-up since I worked full-time from home. I could pick up my kids from school or run out to meet the bus, and I had...

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Finding balance

August 16, 2018

When people ask me what I do for a living, I usually stumble for a second. Am I a freelancer? Stay-at-home mom? Am I full-time? Part-time? I tend to get a little cheeky in my response, telling people that I’m a freelance writer and part-time stay-at-home mom, because honestly, that’s what it feels like. When my kids aren’t home, when they’re at school or at other activities, I’m all about the work, but when they’re home it gets a little more complicated. I know there are a lot of parents out...

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Nurture your network

July 18, 2018

Having been steadily freelancing for over a year now, it’s becoming apparent to me how important it is to maintain your professional network. From repeat direct contact with certain individuals to simply staying visible in ways your network can easily see, you should never feel so comfortable in the work you do have that you neglect your network. You never know when you’ll need them again, especially if, like me, you call yourself a freelancer. Work is never consistent and you never want to...

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Being a content writer is about following directions

June 14, 2018

The most important thing to remember as a freelance writer or copyeditor is to follow directions. It’s as straightforward as that. Yes, you should have developed a talent for writing, and you should really be adept at researching content effectively to find those golden nuggets of information to utilize, but beyond all that…follow directions.

Simply put, you’re getting paid to write exactly what someone else wants. Even with a modicum of creative control, you’re still obligated to adhere to...

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