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2 posts tagged with "seo"

Why do I need subheads in my content?

April 17, 2019

Perusing the internet, reading through your favorite blogs, a style pattern may emerge — headline, intro, series of subheads with 1-2 paragraphs under each, a few bullet points, conclusion. There’s a reason for this format, as formulaic as it may be. Crafted with the right words, in the right format, your blog post is more likely to get read, thanks to SEO.

Search engine optimization (SEO) works when relevant words are woven into your content. This includes word placement as much as word...

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Why Are You Blogging?

September 24, 2020

This month marks two-and-a-half years for my freelancing career. Thankfully, it continues to provide enough work for me to feel relevant in the ever-changing world of content creation. The majority of my assignments, these days, are for blogs. This isn’t how it started out. The first months as a freelancer, I did some blog content, but most of the focus was on catalog copy, email copy and long-form online content. Today, I have about six regular clients — all asking for blogs.

Not everyone...

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