Perusing the internet, reading through your favorite blogs, a style pattern may emerge — headline, intro, series of subheads with 1-2 paragraphs under each, a few bullet points, conclusion. There’s a reason for this format, as formulaic as it may be. Crafted with the right words, in the right format, your blog post is more likely to get read, thanks to SEO.

Search engine optimization (SEO) works when relevant words are woven into your content. This includes word placement as much as word...

This month marks two-and-a-half years for my freelancing career. Thankfully, it continues to provide enough work for me to feel relevant in the ever-changing world of content creation. The majority of my assignments, these days, are for blogs. This isn’t how it started out. The first months as a freelancer, I did some blog content, but most of the focus was on catalog copy, email copy and long-form online content. Today, I have about six regular clients — all asking for blogs.

Not everyone...

My immediate answer to this headline of a question is….HELL YES! Sometimes I feel it’s more of a job than an in-office, 9-to-5 type of situation.

While it can easily be more work, being a freelancer is ultimately a great job. However, being a successful freelancer requires a lot of self-motivation, organization, and determination.

If you define a job as a paid position, where you work regular hours, I’m here to tell you it’s time to update your thinking. A job doesn’t have to pay you —...

I’m taking it back old school today, so be prepared.

Those of us in marketing, communications, journalism, etc. will all talk ad nauseam about the content tools one needs to succeed. They vary by position and industry, but in today’s world, most content tool talk is of the digital variety.

Conversations can last a lot longer than you’d think when it comes to which project management software you use, and that’s before any writing takes place. Then, you might shift to tips on how to write a...

The real key to becoming a successful freelancer is making lasting connections with clients. Yes, you should deliver a good product, on time. That helps solidify your connections, but there’s more to it. It’s about who you are and the level of customer service you offer each client.

You may not think of yourself as a customer service agent when you’re professional title is content writer (like me), but interpersonal skills play a huge role in every job. If someone doesn’t like you, it...